What Can Be Optimized?

When you work with an experienced Chicago search engine optimization firm like ixperimint, we hone in on your company’s unique products, services, and marketing goals, as well as identify your target audience and conduct intensive keyword research to find the most frequently searched keywords for the products and services you offer. From there, we’ll use SEO best practices to narrow down the keywords and phrases that your target demographic is using to search for goods or services like yours. Once that baseline is established, our SEO experts get to work editing your current website content or creating fresh content that is “optimized” for your specific audience. This is an essential process that boosts your rankings on search engines, namely Google. Our professional marketing firm in Chicago provides SEO best practices like backlinking, reviewing and improving the web pages’ loading speed, ensuring the site is secure and user-friendly, monitoring analytics for organic website traffic, and much more. 

To optimize something means to modify it in order to maximize efficiency or make the best use of it. It’s about honing, refining, and perfecting. In a digital marketing sense, SEO is about refining your content to make your website more visible in search results, particularly to your target audience. Making your content easier to find, easier to read, easier to use, and rich with keywords relevant to what you do is key. Things that are typically optimized include: 

• Copy/language on your website’s pages

• Blog posts

• Location landing pages

• Images, both in file type/size, and in alt text descriptions

• Organization or layout of websites and URLs

• External links or backlinks

• Mobile device formatting

• Overall user experience

In essence, you want your website and any other online content to be consistent, easy to navigate, and invite your visitors to take action. And of course, be ranked higher on Google than your competitors! 

Ready to learn more about SEO, what can be optimized, and how to optimize your content? Contact ixperimint now!